As i walk into theResidence side of W, i icked up my mind from the lobby which i had left there the previous way. if i did any thinking about the concept. that was when i was in the hotel yesterday. coz wen u get out, u have a 100 things in mind. creativity and busy are two words that doesnt come along together for me. either b creative or b busy. i have this ideas playing in ma mind. after all, being a part of this ad is a dream come true. a video ad, that too for doha film institute is something like a dream. i am happy i woke up at the rite time to realize that dream. When Claude and us sat together, each of us got 2 chances to speak up the concepts we had in mind. pretty much interesting, all were different. its amazing how people put one thing in a hundred different ways. the 2 ideas I presented came back to me like a boomerang with a dozen queations in it. but i succeded in the third one. Claude started laughing as i presented a funny concept and he said here we have a winner. but I am not sure yet. coz when i start thinking, better ones come every now and then.
we split into 2 teams of 3 each. now the real game begins. its frustrating when you want one idea and others are not happy with it. and its more frustrating when others come with an idea and you know that it sucks. but then there need to be teamwork. and i am not someone who want to stuff my concepts to others if they are uncomfortable with. all together, from 15 concepts, we have to choose 2 form each team. and if you choose the wrong two, you kill those nice concepts left behind. so.. it s tough. we arent all time ad makers. this is a first for all of us. and we all wanted to give our best try. cos it's us and cos its DFI. the best concepts survive to be alive when we switch on the camera. rest die young. may b die for the moment,
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